Promo Magazine - Next Tech
Cool Tools for Marketing - and How You, Too, Can Find Them
Link - http://promomagazine.com/mag/marketing_nexttech/
Excellent overview from promotions trade mag. Includes descriptions and examples of Podcasting, Blogging, Text Messaging, Responsive P-O-P, TiVo Coupons, Retail TV and New Twists/Old Tech. Plus quotes from my old friend Bill Carmody, former colleague Geoff Miller and Frankel creative honcho Bill Rosen, for whom I've worked as a contractor.
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