Advertising Through The Nose
Eastman Tenite Cellulosics Encapsulate Coffee Scent
So you put this scented plastic on a shelf strip or a counter display, and consumers are smelling your brand. Another example is a cosmetics jar with a chocolate/vanilla/orange fragrance scent that "encapsulates and disperses" the fragrance that's "identical to that of the cream" within. Why aren't we doing this with packaged goods?!?
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