Retail is the Future of Mass Media, Part IV
Documentary TV series focuses on store design from conception through grand opening

FEBRUARY 06, 2006 -- A documentary-style TV series called "Opening Soon: By Design," created by Toronto-based Red Apple Entertainment, brings to cable television the nuts and bolts of retail design, including everything from creating a retail store concept to custom-designing store fixtures through grand opening day. Each episode includes interviews with the designers and architects involved, often following them around as they work on a design project. Episodes include a show about the design of Fendi Rome and of Fila New York. The show airs on Fine Living, with the next episode scheduled for Feb. 9 (visit for a complete schedule and for a trailer) and on HGTV Canada (visit for more information). For more information on the show's creators, visit

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