No Revolution

Oxygen, Applebees Create VOD Campaign

February 06, 2006
By Anthony Crupi

The Oxygen Network and Applebee’s have teamed up on a video on-demand advertising campaign to promote the restaurant chain’s “Carside To Go” service.

The [ 10 and 15 second ] spots, which appear on Oxygen’s Oh! Baby, a VOD channel for new mothers, feature animated vignettes and will run prior to new segments of the short-formatted advice program, Parentology.

Applebee’s media agency of record, Starcom USA, brokered the partnership, a first for both sides. [ Note: Applebee's partnered with the Oxygen Network to produce the spots. ]

“It is extremely important to our business, as well as the cable industry as a whole, to create an effective model for advertising on all of the new tech products available to consumers today––especially VOD,” said Oxygen president of production, Geoffrey Darby, by way of introducing the campaign.