New 'magazine' for iPods set for first down...
by Jennifer Whitehead - Brand Republic 10 Feb 2006 15:00
LONDON - As the last ever issue of Smash Hits appears, a new 'magazine' is being launched that can be downloaded on to iPods. Described as a "digital video magazine", Mooky will be available as a free video download from the iTunes shop, starting Monday February 13.
The timing is ironic because February 13 is also the day the last issue of Smash Hits will be published. The magazine has been closed by Emap after sales dwindled -- a trend that is partly blamed on the rise of teen spending on new media, including downloads. Mooky will have news, gossip, music videos and competitions, and new issues will appear bi-monthly. The magazine has been created by Best Before Media , partly as a demonstration of its content creation tool that transforms text into video at the push of a button.
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