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Internet Expected To Influence Nearly Half Of Total Retail Sales

The amount of money consumers spend online is expected to increase 75 percent by 2010, with the Internet influencing nearly half of all U.S. retail sales, a market research firm said Monday.

U.S. consumers are expected to spend $144 billion in 2010 from $81 billion last year, JupiterResearch said. Spending this year is expected to reach $95 billion. By 2010, 71 percent of online people will use the Internet to shop, compared with 65 percent last year. The small increase indicates that retailers will mostly be dealing with an experienced population of online shoppers who are savvy about finding free shipping and deeper discounts, the research firm said. The Internet is expected to influence nearly half of retail sales in 2010, compared with 27 percent last year. [ Read full story here ]