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Virgin Mobile Launches Mobile TV Service
BARCELONA, Spain - Virgin Mobile became the first European cellular network to launch a live digital TV service on mobile phones, in a deal announced Tuesday with BT Group PLC.

The mobile operator — part of British entrepreneur Richard Branson's Virgin empire — will begin selling handsets equipped to receive the BT Movio digital television and radio services later this year, both companies said.

Virgin and London-based BT also unveiled a new handset designed to deliver the service, offering one-click access to the digital TV and radio tuner. "It's not downloaded, it's not looped," said Graeme Hutchinson, sales and marketing director at Virgin Mobile. "It's real TV just like you get at home." [ Full article here ] [ Virgin Mobile UK press release here ]