No Revolution

Advertising Age - Digital - Finding and Harnessing Online Brand Advocates: "Of about 144 million internet adults, about 13.5 million purchased a vehicle in the last six months. About 5.1 million of those were advocates who, on average, talked to about 20 people each about the purchase, for a total of 105 million people. About 8.3 million of those car buyers were nonadvocates, who talked to eight people about the purchase, for a total of 69 million people who heard about it.

The research pinned some digital traits on these influencers: They conduct about 25% more online searches, they have wider online social circles, are 119% more likely to use instant messenger and 40% more likely to use podcasts. And about half have written about their purchases online.
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