No Revolution

From the dept. of Opinion Worth Reading, we dutifully present:
MediaPost Publications - Fitch Applauds Re-Integration, Warns Of Disintermediation - 12/20/2006:
"INFLUENTIAL CREDIT RATING SERVICE FITCH Wednesday issued a report indicating that Madison Avenues' biggest players face some considerable challenges - the erosion of the traditional TV advertising marketplace, the continuing fragmentation of media and a corresponding consolidation of media services, a shift from traditional advertising to 'below-the-line' marketing services, the reintegration of creative and media services, and the threat of 'disintermediation' from advertisers dealing directly with online services - but are generally better positioned than the rest of the media industry to weather some big changes in the years ahead."

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