The Enquirer - Marketing takes many forms: "While television commercials still make up about 66 percent of all advertising spending, and Internet advertising accounts for only about 2 percent, online advertisements are gaining popularity. Internet ad spending totaled $4 billion during the third quarter this year, up 33 percent from the previous year, according to the Interactive Advertising Bureau.
The world's biggest advertiser, Cincinnati-based Procter & Gamble Co., is among those making the transition with its $6.8 billion annual advertising budget. P&G is putting Crest toothpaste ads on napkins and bathroom doors in bars and is putting video ads on mobile telephones for Herbal Essences shampoo.
And P&G's Folgers coffee has started www.toleratemornings.com, producing a video that quickly was posted on YouTube and allowed consumers to send wake-up messages to each other. It's a far cry from the demonstration-heavy commercials P&G has been running for decades.
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