MediaPost Publications - Yahoo Pilots Social Sites For Brands - 12/01/2006: "AIMING TO COMPETE WITH CORPORATE pages on MySpace and YouTube, Yahoo is rolling out a series of sites dedicated to brands and products with devoted consumer bases.
These 'brand universes' on Yahoo will allow fans to find product information and connect with each other within destinations that incorporate Yahoo's range of social media properties including photo-sharing site Flickr and Yahoo Answers.
Rather than being paid upfront by marketers, Yahoo is building the sites at its own expense in hopes of attracting relevant advertisers willing to pay premium CPM rates for association with brands favored by 13- to-34-year-olds. 'The big win comes from other advertisers that will come to these environments over time,' said Vince Broady, head of entertainment, games and youth at Yahoo.
The first of the 100 brand universe sites to be launched over the next year--for Nintendo's Wii gaming system--drew 250,000 visitors during the first 24 hours, according to Broady."
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