City Dunks Cookie-Scented Ad Campaign - AOL News: "Some critics expressed concern over potential allergic reactions. Others complained the ads could be offensive to the poor and homeless who can't afford to buy sweet treats.
Scented oils were sandwiched between cardboard cards emblazoned with 'Got Milk?' and affixed to shelter walls, in hopes that the smell of just-out-of-the-oven chocolate chip cookies would spark cravings for milk. The promotion was launched at five San Francisco bus shelters at a cost of about $30 per shelter."
Background from Reuters here.
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