During the test, anyone in Norway who volunteers will be able to access NRK's two television stations and five of its radio channels with their normal mobile phones, using existing mobile phone infrastructure and a Java application."
NRK, Ericsson wireless announce ad test - Yahoo! News: "For the next two months, volunteers in Norway will receive interactive commercials tailored to their age, gender, interests and location while watching television on their mobile phones.
During the test, anyone in Norway who volunteers will be able to access NRK's two television stations and five of its radio channels with their normal mobile phones, using existing mobile phone infrastructure and a Java application."
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