iVillage Launches Girls' Nights out in Second Life · MarketingVOX: "As part of a national TV, outdoor and online branding campaign, women's portal iVillage has launched a presence in virtual world Second Life - but unlike many other in-world campaigns, the strategy driving the NBC-owned site's is based on the actual dynamics of the community.
On December 14 and every two weeks thereafter, a local resident will curate a 'girls' night out' inside Second Life, with a group of avatars that will congregate at the iVillage loft on Sheep Island, developed by ElectricArtists, writes ClickZ.
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