No Revolution

'Cyber Monday' Confounds Researchers, but Hey, Sales are Good: "Research firm comScore Networks pegged e-commerce spending on Cyber Monday at $608 million, a 26 percent hike over last year.

'It's the highest spending day ever recorded online,' comScore Chairman Gian Fulgoni told ClickZ. 'That said, we fully expect during the week of December 12 that the record will be eclipsed.'

By comparison, comScore found online retail spending on Black Friday reached $434 million, a 42 percent increase over last year's sales. To date, total online retail excluding travel for the first 27 days in November comes to $9.48 billion, which accounts for a 24 percent increase over corresponding days in 2005.

Yet online still accounts for a relatively small chunk of holiday sales. 'The online channel this season will represent about 7 percent of everything consumers spend,' said Fulgoni. 'Offline is far bigger, but it's not growing anywhere near the rate of the online channel.'"