No Revolution

Calling "Bull$#@!" on 3 Marketing Strategies
Ask.com's Sean X Cummings writes a rather challenging tome about that latest wave of emerging media/platforms trends.

"Those times breed a whole new slew of verticals specializing in the emerging field-- email, SEM and the word-of-mouth nexus of viral, buzz and social networks are all moving us forward ... The problem is that the technical understanding and emergence of those verticals does not make people marketers, nor does it give them an understanding of branding or how to properly research, drive consumer insights and fundamentally shift consumer perceptions."