Enterprise Adoption of Web 2.0: It's Happening - ReadWriteWeb

If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.
Enterprise Adoption of Web 2.0: It's Happening - ReadWriteWeb

The lead of this article seems a tad harsh ... or overly hyped up. Nevertheless, the message is clear. Social media for business and, duh, consumers is quickly reaching maturity -- or as I prefer to say around the office and with clients, it's becoming "normal."

Other examples of formerly "techie" activities that have reached normality:
- Getting email on your wireless device; the Blackberry is normal while the iPhone is superbly normal
- Browser plug-ins; Flash is normal
- Digital photography on both ends - a digital camera and web-based sharing/printing apps; Flickr is normal
- GPS; does everybody give their TomTom a pet name? (Ours is "Jane")
- File sharing; iTunes is normal; with Miro and legal Napster, P2P is normal
- Blogs; the Huffington Post and Maya's Mom are normal
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