Lifestyles Condoms new series of online videos entitled Noah and Baron Talk Man Sh*t. The Webisodes, posted at www.lifestyles.com, run three to five minutes and depict American stand-up comedians Noah Starr and Baron Vaughn as they venture across Europe.Lifestyles Condoms Aim for the Funny Bone
Lifestyles is looking to inform consumers about their product both by using humor and with open discussions about sex. "The Noah and Baron videos embrace the idea that safe sex can be fun sex at the same time," said Carol Carozza, vp of marketing at Lifestyles Condoms, Red Bank, N.J. "Boys will be boys, and girls will be girls, but safety and open lines of communication should always be top priority."The video shorts are representative of Lifestyles Condoms' advertising theme, "What's yours?" Agency AMP, Boston, handled production, which took place in The Netherlands, Sweden and Slovakia.
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