“No one wants a relationship with their mustard.”

Well, exactly. (Unless, it is Col. Mustard, of course, who is endlessly fascinating!)

This odd but spot-on observation was about why big packaged-goods advertisers–who are the really big spenders of the ad business–might be less than interested in leveraging social-media advertising and its promise of deep engagement with consumers.

No one wants to interact over mustard or mayo or ketchup or most products that pay the rent up and down Madison Avenue.

Social Ads Not Cutting the Mustard? | Kara Swisher | BoomTown | AllThingsD
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