The Location Is The Message

SeeSaw Networks Life Pattern Marketing- Map

To illustrate how the new life pattern research can be applied, Bowen provided the “Digital Outsider” with detailed data on the “mobile millennials” cluster. If you look at the illustration on this page, you’ll see a map with push-pin icons highlighting key intervals for reaching the valuable consumer targets, starting when they leave their homes in the morning and fill up their tank at a local gas station, to the video rental store they stop at on their way home from work or school in the evening.

“The idea is to map that back to where advertisers can most effectively intercept them during their daily life, so that they can reach them in the most contextually relevant environment,” Bowen explains.
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