No Revolution: MediaPost Publications - Mobile Feedback: Screenvision Launches Cinema Polling

Screenvision is integrating interactive polling via mobile text messages into its pre-show advertising. Depending on its success, the interactive polling, set to debut in the top 10 DMAs around the middle of the month, may eventually extend to Screenvision's High Definition digital network of approximately 7,000 screens; altogether Screenvision reaches about 14,000 screens, when analog theaters are included. The first advertiser to associate its brand with the poll feature, Verizon Wireless, is sponsoring polls about the audience's musical tastes. They will then be calculated via a live feed, with the results instantly displayed onscreen in the form of a bar chart.