No Revolution

Consumers more critical of cell carriers than handset makers: "Cingular, the top carrier with 57.3 million customers, had 5.2 million aspiring users, the survey estimates. No. 2 Verizon (54.8 million now) had 4.7 million and Sprint (51 million) 6.9 million. Even here, however, device brands scored better, with Motorola having the most wannabe users at 12.3 million."

Lookit That ... By devising a campaign that specifically targets the wireless subscribers of the top three (Cingular, Verizon and Sprint/Nextel), you reach (potentially) 162 million Americans (minus duplicate subscribers, of course). Okay, so you reach almost 150 million Americans. Ummm, last time I checked the US population is just approaching 300 million. So you can reach about half of all Americans via the top three carriers. That's pretty darned good.