On Advertising: Putting Tube in the picture - Technology - International Herald Tribune: "Viacom Outdoor, a billboard operator, is preparing what it calls the biggest deployment yet of digital video technology in the service of 'out of home' advertising, investing 72 million pounds, or $136 million, over the next two and a half years to install 2,200 screens in the subway network.
The screens will be placed alongside escalators and in hallways and other high-traffic areas of the Underground. Starting next year, Viacom plans to install devices that can project billboard-size moving video onto the curved walls of the 'Tube,' so passengers will be able to see the ads as they wait for their trains."
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