USATODAY.com - HSN to offer point and shop by TV remote: "HSN is announcing the nation's first shop-by-remote system for digital TV customers. It will be available in New York City and Hawaii, where it's been tested in some homes. Other major cities will get access in coming months.
'We've been chomping at the bit' to offer the service, says John McDevitt, vice president of finance for HSN, based in St. Petersburg, Fla. 'It's a natural evolution for our industry.'
HSN viewers who have pre-registered credit card information with the company can use the service. No special remote or cable box is needed. Digital TV companies get a cut of the network's sales.
'It's a big deal,' says Thomas Umstead, programming editor for MultiChannel News, a trade publication that covers the cable TV industry. 'Instead of having to pick up the phone to call and order the latest Gucci bag, you just point and click.'"
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