E-tracking through your cell phone | Perspectives | CNET News.com
Read this for background on how your cell phone is - by default - a device that beams your location to anyone with the technology to track it (namely telecoms and, er, the government). Now, how many brainstorming sessions have YOU attended in which someone offers up the wish to "beam" offers to consumers via their cell phones based on the owner's location (near a store, mall, etc.). Well, the technology certainly exists. But the government has been using it secretly; and the press (and public who aren't living in denial) is creeped out by it. So ... don't plan on tracking consumers via mobile phone anytime soon. It's, um, creepy.

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