MediaPost Publications - Online Video Market To Surge Tenfold by 2010 - 08/03/2006: "THE GLOBAL MARKET FOR ONLINE video content will expand tenfold by 2010--topping 130 million households, according to a new report released Wednesday by market research company In-Stat.

The report, titled 'Online Content Aggregators--AOL, Google, Yahoo!, MSN, Apple--Slowly Defining the Future of Television,' asserts that consumers will very soon be able to access on demand a vast store of video programs. In-Stat predicts that this consumer-controlled delivery will be dominated by major content aggregators like AOL, Google, Yahoo, MSN, and Apple."

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