DVR Users Watch More TV: Nielsen - 08/02/2006: "A NEW NIELSEN CLIENT ADVISORY on DVR usage gives some credence to the broadcast networks' contention that DVR users watch more television, perhaps as much as 29 percent more in prime time among the key 18-to-49 demo.

Adults with a DVR in the demo watched on average 6 hours and 14 minutes of live prime-time content per week, and an additional 1 hour and 49 minutes in playback mode with the device--a 29 percent increase. In total-day viewing, the Nielsen report shows that 18- to-49-year-olds averaged 25 hours and 9 minutes a week of live viewing, and an additional 3 hours and 54 minutes in time-shifted mode--a 16 percent increase."

No comments:

Post a Comment