No Big Demand for Small Screen - Los Angeles Times: "Entertainment purveyors may be scrambling to package their content into mobisodes, video downloads and podcasts, but a new Los Angeles Times/Bloomberg poll found that teens and young adults — the generation most likely to be the early adopters of this new technology — have yet to fully embrace it.
About half of young adults and 4 in 10 teenagers said they were uninterested in watching television shows or movies on computers, cellphones or hand-held devices such as video iPods, the poll found.
While more than 2 out of 5 teens and young adults indicated they were open to viewing this kind of content online, only 14% of teenagers said they wanted to watch television on a cellphone, and 17% said they would view programs on an iPod.
The findings suggest that networks are rushing to package content for these new platforms before even tech-savvy young consumers are hankering for the 'third screen' experience."
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