MediaPost Publications - Report: Game Industry Underserves 'Social' Players - 08/30/2006: "According to the study, 'social gamers' (those who play mainly with friends), 'leisure gamers' (who play mainly on casual titles), and 'dormant gamers' (who report enjoying gaming, but have little time because of family, work or school) account for 53 percent of the Internet gamer population but 56 percent of retail revenue. The study also found that hard-core gamers prefer product placement in video games, whereas more casual gamers prefer pre-roll ads."

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