A fifth of U.S. television viewers are putting down their remote controls and clicking on a mouse instead to watch primetime programs online -- particularly professional women, according to a new survey.Fifth of TV viewers watching online: survey | Technology | Internet | ReutersIt showed that 50 percent of people viewing TV on the Web are watching programs as they become available and "appear to be beginning to use the computer as a substitute for the television set," Integrated Media Measurement Inc. (IMMI), which conducted the poll, said.
The other half are using the Internet to watch programs they have missed, or to re-watch segments or episodes they have already seen, IMMI, a company which links media exposure to consumer action, added.
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