The number of American adults using online coupons rose by 39% to 36 million between 2005 and 2008, according to a new survey conducted by Simmons/Experian Research and Coupons, Inc.MediaPost Publications - Survey: Online Coupon Usage Up 39% Since 2005 - 07/31/2008Online users account for nearly one-quarter (24%) of the total 148 million consumers who use coupons, compared to 22% market penetration as of last year.
Meanwhile, newspaper coupon users declined from 96 million in 2005 to 92 million last year.
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