TV's Future Looks Like Web's Present

TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research.
Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on location and behavior, along with community functions.
This "Personal TV," as Forrester calls it, would also deliver a Web-like experience for consumers, with a portal-like menu of programming options and search functions.
TV's Future Looks Like Web's Present

More evidence for one of my favorite media conspiracy theories -- "mass" media out of home while "personal" media
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