Here's the Quote of the Year

"Effective marketing spending during economic downturns is not about how much you spend but how you spend it," the trade association says in its release. "Marketers must assess how consumers and customer behavior can be positively influenced during tough times. If it can, then marketers should give increased consideration to more spending rather than cutting."
MediaPost Publications - Study: Marketers' Budgets Likely To Plunge Further - 08/22/2008
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