Add another Web 2.0 site to the barbie ...





Revver Founder Launches Thoof: Personalized News Service

The web is littered with failed or stagnant personalized news startups. New startup Thoof is going to give it a whirl and see if they can do better than the ones that have tried it before. The idea around personalized news: instead of showing stuff based on what an editor chooses (like this blog, or the Washington Post) or via some sort of community action (Digg, reddit), a user will see news items that the service thinks you will like, based on your past behavior compared to the community at large.