It's time to believe the hype ...

Online Publishers Association

Online Publishers Association: Press Releases

Of consumers who made a purchase in the last month, 48% said the Internet drove initial awareness, 57% said they learned more using the Internet, 55% used the Internet to decide where to buy, and 56% made the final purchase decision using the Internet. Word of Mouth, which also has strong Web components, was second in importance -- however the Internet outpaced all others by at least 50%.

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