Mobile video surging; viewers open to ads, Telephi...

Mobile video surging; viewers open to ads, Telephia says :: RCR Wireless News
Mobile television and video subscription revenues grew 198% year-over-year to $146 million in the first quarter of 2007, according to the latest data from Telephia Inc. Approximately 8.4 million wireless customers now subscribe to some form of mobile video, representing nearly 4% of all U.S. mobile subscribers.

Additionally, nearly half of the mobile video subscribers polled said they were willing to view ads on their cellphones in exchange for something of value, according to Telephia. At least 55% said they recalled viewing a mobile add in the last 30 days, which is nearly three times the recall rate for mobile data consumers in general.

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