Umm. This is getting scary ...



What in heck else can we measure? I suppose it will all converge into one massive measurement of pan-media usage based on "You." Until then ... we've got this:



ComScore to measure embedded multimedia - Yahoo! News

Photos, video clips and other content embedded into personal MySpace and Facebook pages will now be tracked separately by the online measurement company comScore Inc.


The introduction of the comScore Widget Metrix represents the company's latest evolution as new technologies make the standard yardstick of page views less and less meaningful.

The new measurement means that Photobucket, for example, would get full credit for items that are accessed as part of a Facebook profile.

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