ICE Innovative Technologies - Home - ICE Makes iTV Commerce a Reality
ICE Innovative Technologies is a new revolutionary interactive television (iTV) technology accessible with a standard TV or cable remote control. With just a touch of a button, viewers can access lists of products showcased in any TV entertainment and purchase them in seconds; a literal one stop shopping experience through ICE. (see it in action at www.ICEit.tv). With ICE, marketers can use entertainment (product placement) as a superior alternative to traditional TV advertising (being eroded by DVR technology), and connect directly to their consumer to immediately satisfy the buyer's desire and impulse to purchase.
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