BLU-CASTING REACHES ACROSS THE POND (NYC, ACTUALLY)
MediaPost Publications - CBS Promo Brings Billboards To Life On Cell Phones - 08/25/2006: "MOVING CLOSER TO THE WORLD of 'Minority Report,' CBS will now add video and audio into the two-dimensional world of outdoor advertising with Bluetooth wireless technology.
Pedestrians walking by five outdoor billboards that tout CBS' new fall programs in New York's Grand Central Station can instantly see video clips on their cell phones."
Quick footnote: Bluetooth wireless technology was first used in a billboard in London over a year ago. Passersby in London's main railway station could instantly hear a then-new song by Coldplay, the chart-topping rock band, on their cell phones. This CBS effort is the first major "blu-casting" implementation in the USA.
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