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Local Coupon Service Arrives On Cell Phones - Yahoo! News:
"Consumers download a wallet-type application with discounts that resides on the phone. Local coupons get downloaded to the phone based on the consumer's zip code.

[ Service provided by Cellfire Inc. ]

Once the application sits on the phone, clicking on the icon lets users scroll and browse through discount offerings. To redeem the coupons, the consumer must press 'Use Now' and show the coupon to the cashier, who types in the code upon checkout at the register.

Some software development is required to enable the retailer's point-of-sale (POS) platform to accept a four- or five-digit code and take reductions at the cash register upon sale of the items."

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