eMarketer.com - Mobile Ad Market on a Roll: "Either way, there are a number of issues that must be addressed before advertisers can effectively grow the mobile channel, including technology (eg, screen size, available bandwidth, interoperability between operators and handsets) and industry regulation ... [plus] ... consumers are currently 'not at all willing' to receive mobile advertising via SMS/MMS. And that is a problem."

Note: If this is "on a roll" ... I wonder what painfully slow growth and consumer adoption must look like. Oh ... wait a minute (or as Shrek would say, "Hold the phone!") ... it looks like this ...

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