USATODAY.com - Bud.TV set to tap beer drinkers on the Web: "Top U.S. brewer Anheuser-Busch (BUD) will launch its own Web entertainment network, Bud.TV, in February.
The seven-channel operation, costing an estimated $30 million to start, is an attempt to develop a new way to reach consumers ages 21 to 27, who increasingly favor customized content over mass media — and distilled spirits over beer.
The money is being redirected from the budget for cable and late-night TV ads and, along with what A-B spends on its sites and ads on other sites, will bring the Internet share of its $600 million annual ad budget to about 10% in 2007."
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