MediaPost Publications - Young Americans Driving Online Video Surge - 09/08/2006: "AMERICANS AGES 18-34 ARE ROUGHLY twice as likely to have downloaded television programs from the Web as the population at large, according to a new study by research firm Ipsos Insight.
Based on its survey of 1,143 Web users, Ipsos estimates that 10 percent of U.S. adults under 35 have downloaded a show, compared to 5 percent of the overall population."
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