FX channel tries commercial to combat ad-skipping - Yahoo! News: "The advert for its new drama 'Brotherhood' will show a single image on the screen for the entire 30-second slot, and therefore retain its 'sales message' when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs.
Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programs when they want using such recorders, often skipping the commercials.
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