Marketing to Kids Where They Live: "Advertising on social networks is still a small portion of overall online advertising, but it's poised to grow. 'Marketers are just now getting their arms around what social network marketing is,' says Debra Aho Williamson, senior analyst at eMarketer. The researcher estimates that marketers will spend $280 million on social network advertising in the U.S. this year, about 1.7% of the projected $16.7 billion due to be spent on U.S. online advertising in 2006. The social networking ad tally will reach $1.9 billion in 2010, making up 6.3% of the total."

- Also see the CEO Guide to Social Networking

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